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Concept Selling. How it can help you sell more life insurance and make bigger sales. July 03, 2015 |
Concept Marketing. It can help you make more sales and get more appointmentsWhen I first started selling life insurance, I was under the illusion that I had to sell life insurance by presenting an insurance product my company had, and trying to make the sale based on how great my product was and how great a company we were. Made sense to me at the time. That's why I went to work for them. But guess what, the prospect could care less about how great a company I had or how great a product I had. This made it hard to close sales and get interviews.Then one day, I sat down with a super sales person and he explained to me what concept marketing is and what it can do. The light bulb came on and it changed my life. Target marketing and concept selling changed my philosophy on selling. Not only did it make my selling of life insurance easier, it became the single most important element that helped me build a large life insurance agency. So I want to see if I can get your light bulb to turn on. Here is an example of a concept marketing idea that I developed. It is called the childrens guardian fund. Take the time to understand how this type of presentation gets peoples attention and see how you can adapt concept selling into your life. Additionally, I have included another 2 articles related to this subject called Concept selling and picture words and Concept selling vs product selling I hope that this information will help you prosper and grow your life insurance career. Have you received your Prospect or Die E-Book If you have not done so, stop by ourInsurance-agents-survival-store We have recently added: Several powerful financial planning software programs that can help increase your closing ratio and help you with your prospecting. If you are having problems with your presentations and closings, you should investigate these financial planning software tools and ideas. It is what I used to put me get over the hump when I first stated selling. These presentations remember everything for you. Try a 14 day free trial on all software selling programs. See more info in store. Now - you can pick your favorite social channel to stay in touch with our website updates and get the latest new selling and recruiting ideas as soon as they are published. A note to all new subscribers. Make sure to whitelist us on your e-mail account so that you receive all new publications, otherwise they may go into your junk folder.
Please pass our site link on to others you know in the insurance business, they will greatly appreciate it. Thanks for being part of our team. Have a great day. Life is good. Ted Wolk |
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